Professional Yellow Press Journalism Certificate

12-week intensive program

Our flagship course combines traditional journalism skills with modern yellow press techniques, teaching you how to craft compelling stories that capture public attention while maintaining ethical standards.

What You'll Learn:

  • Headline writing that drives engagement
  • Source development and interviewing techniques
  • Australian media law and defamation principles
  • Digital storytelling and social media integration
  • Photo journalism and visual storytelling
  • Ethics in sensational reporting
$2,850 AUD Enroll Now

Learning Modules

Module 1: Fundamentals of Yellow Press

Understanding the history, purpose, and techniques of yellow journalism in the Australian context. Learn what makes stories compelling and newsworthy.

  • History of yellow press in Australia
  • Identifying newsworthy stories
  • Understanding your audience
  • Ethical boundaries and responsibilities

Module 2: Writing and Headlines

Master the art of attention-grabbing headlines and compelling lead paragraphs that draw readers in while accurately representing the story.

  • Headline psychology and techniques
  • Writing compelling leads
  • Structuring engaging articles
  • SEO considerations for digital media

Module 3: Research and Investigation

Develop skills in thorough research, fact-checking, and investigative techniques essential for credible yellow press journalism.

  • Source verification methods
  • Freedom of Information requests
  • Interview strategies
  • Document analysis

Module 4: Legal and Ethical Framework

Navigate Australian media law, defamation risks, and ethical considerations specific to sensational journalism.

  • Australian defamation law
  • Privacy legislation
  • Contempt of court issues
  • Press council guidelines

Module 5: Digital Media Integration

Learn to adapt yellow press techniques for digital platforms, social media, and multimedia storytelling.

  • Social media journalism
  • Video and podcast integration
  • Analytics and engagement metrics
  • Building online audience

Module 6: Professional Practice

Real-world application through practical exercises, portfolio development, and industry networking.

  • Portfolio development
  • Industry networking
  • Job market preparation
  • Freelance opportunities

Specialized Short Courses

Digital Journalism Masterclass

3-week intensive

Focus on digital-first journalism, social media strategies, and multimedia storytelling for online platforms.

$890 AUD

Investigative Techniques Workshop

2-week program

Advanced research methods, source protection, and long-form investigative story development.

$650 AUD

Media Law for Journalists

1-week intensive

Essential legal knowledge for working journalists, covering defamation, privacy, and contempt issues.

$450 AUD

Ready to Start Your Journalism Journey?

Join our next cohort and transform your writing passion into professional journalism skills.

Apply Now